Over the summer things slowed down here, I have to admit.
Still, I kept writing. I kept showing up with my weekly newsletter.
And here’s what surprised me: the post that resonated most wasn’t about growth or strategy. It was the one about AI and whether knowledge work is dead. ⬇️
Turns out, many of us who write for a living share that same worry.
We offer writing tips, educational posts, consulting strategies… all with the promise of saving people time and money.
But with AI, that promise feels shaky now.
So I started asking myself (and testing in real time) what do readers still pay for?
This is what readers still pay for
As said above, many creators feel the pressure: if a machine can do this faster, why would anyone pay for my words?
It’s a valid fear. But: readers don’t pay for content.
They pay for something deeper and that hasn’t changed.
1. Readers pay for you
AI can remix information, but it cannot live your life. It hasn’t walked through your mistakes, your experiments, your late-night breakthroughs. When you share stories tied to your lived experience, readers see themselves in you. That connection is what keeps them opening your emails and choosing to stay.
2. Readers pay for curation
The internet is noisy. AI just made it noisier. What people crave is not more information, it’s clarity. They want a guide who filters the chaos, highlights what matters, and saves them time. When you say, “Ignore the other 90%, here’s the 10% that will actually help you,” you become invaluable.
3. Readers pay for community
AI cannot sit in a chat thread, reply to a note, or share a laugh on a live call (yet 😳). People don’t just want words, they want belonging. A newsletter with an active community feels alive, and that sense of connection is what turns casual readers into loyal subscribers.
4. Readers pay for transformation
Nobody pays for words on a page. They pay for the change those words create. The action they take, the mindset shift, the clarity they gain. If your writing helps readers move forward, that value will always outlast AI-generated summaries.
5. Readers pay for trust
At the end of the day, trust is the currency. Readers pay when they believe you will keep showing up, keep telling the truth, and keep walking the path with them. AI cannot promise that. You can.
Summing it up
AI has changed the game, but it has not changed what matters.
Your edge isn’t being faster. It’s being human.
Show up with your stories, your community, your transformation, and your trust. And you’ll always have readers who are willing to pay.
✨ Your next step: Ask yourself: what am I giving my readers that AI never could? Write from that place. That’s your real value.
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