I launched my Substack last May with no following whatsoever. Within six months, I became a Substack Bestseller and began earning a living from my writing. If you're ready to start earning from your writing in 2025, let’s explore the fast-track steps together.
🚀 How to Grow on Substack (Without Losing Your Mind)
with guest:
from .We dug into what really goes on behind the scenes of growing on Substack — not just tactics, but mindset shifts, strategy clarity, and everything in between.
Want the full story? Catch the replay of our live session.
Otherwise, here’s a quick recap of the highlights 👇
💡 Landon’s Journey
20 years of entrepreneurial experience
Built a business helping course creators & coaches grow using paid ads and audience building.
Substack finally clicked for him in 2023 because of his love for writing over other formats.
🧠 What Actually Works on Substack
Posting consistently matters more than posting excessively. 3 notes/day was his sweet spot.
Virality is overrated — a viral post that doesn't match your niche may grow your ego, not your business.
Restack old content! New subscribers won’t scroll back to your first post, but they still need to see it.
Notes = social media. Use them like Twitter: link to posts, share snippets, repurpose, test hooks.
💸 Should You Use Paid Ads?
Ads can work — but results vary.
Content that’s too personal may not perform well in cold ad campaigns.
If you’re trying ads, use your best-performing posts and measure sign-ups carefully.
He’s seeing ~$2–3 per subscriber via ads, but it’s still early and being tested.
🧭 Strategy > Tactics
“Everyone wants to go viral, but that’s not the goal — connection is.”
Substack is great for authentic brand building, especially if you’re a teacher, coach, or guide.
You don’t need to post 15 notes a day. You need to build trust and keep showing up.
Play the algorithm game only if it aligns with your deeper goals.
❤️ Final Wisdom
“Your journey is your own. Someone else’s growth has nothing to do with yours.”
Only 1 week left: Join me this April in my “Beat Procrastination Bootcamp”
In this bootcamp, you'll get:
Weekly Group Calls - Stay accountable with Monday and Friday calls
Simple Daily Prompts - Know exactly what to write each day
Easy Progress Tracking - Watch your word count grow
Supportive Slack Community - Never write alone again
Expert Feedback - Get help when you need it most
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