0:00
/
0:00
Transcript

Going Viral on Substack: Is It Worth the Hype? 🤔

A recording from Claudia Faith's live video

I launched my Substack last May with no following whatsoever. Within six months, I became a Substack Bestseller and began earning a living from my writing. If you're ready to start earning from your writing in 2025, let’s explore the fast-track steps together.

Upgrade now


🚀 How to Grow on Substack (Without Losing Your Mind)

with guest:

from .

We dug into what really goes on behind the scenes of growing on Substack — not just tactics, but mindset shifts, strategy clarity, and everything in between.

Want the full story? Catch the replay of our live session.
Otherwise, here’s a quick recap of the highlights 👇

💡 Landon’s Journey

  • 20 years of entrepreneurial experience

  • Built a business helping course creators & coaches grow using paid ads and audience building.

  • Substack finally clicked for him in 2023 because of his love for writing over other formats.

🧠 What Actually Works on Substack

  • Posting consistently matters more than posting excessively. 3 notes/day was his sweet spot.

  • Virality is overrated — a viral post that doesn't match your niche may grow your ego, not your business.

  • Restack old content! New subscribers won’t scroll back to your first post, but they still need to see it.

  • Notes = social media. Use them like Twitter: link to posts, share snippets, repurpose, test hooks.

💸 Should You Use Paid Ads?

  • Ads can work — but results vary.

  • Content that’s too personal may not perform well in cold ad campaigns.

  • If you’re trying ads, use your best-performing posts and measure sign-ups carefully.

  • He’s seeing ~$2–3 per subscriber via ads, but it’s still early and being tested.

🧭 Strategy > Tactics

  • “Everyone wants to go viral, but that’s not the goal — connection is.”

  • Substack is great for authentic brand building, especially if you’re a teacher, coach, or guide.

  • You don’t need to post 15 notes a day. You need to build trust and keep showing up.

  • Play the algorithm game only if it aligns with your deeper goals.

❤️ Final Wisdom

“Your journey is your own. Someone else’s growth has nothing to do with yours.”

Upgrade to listen to all my LIVEs


Only 1 week left: Join me this April in my “Beat Procrastination Bootcamp”

In this bootcamp, you'll get:

  • Weekly Group Calls - Stay accountable with Monday and Friday calls

  • Simple Daily Prompts - Know exactly what to write each day

  • Easy Progress Tracking - Watch your word count grow

  • Supportive Slack Community - Never write alone again

  • Expert Feedback - Get help when you need it most

Get in now (spots are limited)


If you found this post helpful, please comment, like, share. It really helps.

Leave a comment

Have you joined the FREE chat yet? We support each other every step of the way.