I Accidentally Discovered Substack's Subscriber Page Secret
Did you know you can personalize your subscribe page?
Substack is on fire. 🔥
Today, they announced 5 million paid subscriptions—just four months after reaching 4 million. It’s clear that something big is happening.
Paid subscribers are showing up more and more and what I want to share with you today can help you increase your conversion rate from free into paid subscribers.
I launched my Substack last May with no following whatsoever. Within six months, I became a Substack Bestseller and built an incredible community. Ready to start earning from your writing in 2025? Let me show you the fast-track steps.
How to Unlock Substack's Hidden Subscriber Growth Hack
The other day I was scrolling through Substack thinking that I wanted to upgrade to a few other subscriptions. So I went to some /subscribe pages and checked out their offer.
To my surprise, I saw that they didn’t have the standard offer page. Nope. They were individualizing the subscribe page, so it looked something like mine now.
How awesome is that?!
You can create a custom message explaining why people should sign up—and even throw in a discount if you want.
I went with:
“A no-brainer investment in this newsletter: I’ll help you 10x your return.”
It’s a $100 investment that sets you on the path to earning your first $1,000 with your words on Substack. A no-brainer.
To stand out and give the final push to people becoming paid subscribers, let’s see how to set it up.
It took me quite a while to figure that out, so I hope you will find this shortcut helpful.
How to Set it Up the Right way
It’s pretty straightforward, once you know it.
Go to your dashboard (you need to have a publication for this).
Go to your settings.
Go to your payments and scroll down to discounts.
Click on manage next to special offers.
Click on New special offer.
Give it a name + a description.
Decide for a % discount.
Under More options, click on the checkbox for “Give this offer to anyone who subscribes (no link required).”
Optional: make it available only for annual plans. That’s what I did.
And there you have it.
You might be wondering why to give discounts forever: well because the truth is, that’s what works. People like to sign up for discounts and feel that they've gotten a good deal.
Pro-tip: I increased my annual price to then give this discount, so people end up with the same price they need to pay.
➡️ Check out my products that helped over 5,000 Substack writers make their first $1,000 with their newsletter:
Or get it all with my annual plan ⬇️
‼️ Also, have you seen this to automate your DMs on Substack? It might be helpful for some of you.
If you found this post helpful, please comment, like, share. It really helps.
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This is very helpful! I think it's time to revamp my subscriber page. Thanks.
Thanks Claudia. I knew this but had missed the option for give this offer to anyone who subscribes …which is cool given we are trying to offer our current promo until 150 paid.