Writing on Substack and feeling invisible?
I know that feeling all too well. But I spent 2 years figuring out exactly how to fix that. Every pivot, every algorithm change, every shift in how Notes, recommendations, and the network actually work.
If you don't want to figure it out alone, join me.
Since May 2024, I’ve posted 3 to 5 Notes every single day. That’s roughly 2,000 Notes in 22 months.😱
Some of those Notes brought in more than 200 subscribers in a day. Some got 3 likes and disappeared. Most landed somewhere in the boring middle.
2,000 Notes is a lot of data. So I finally did something I should have done months ago. I pulled up my analytics, sorted A LOT of Notes by engagement, and tagged the top 50 by format, by length, by opening line, by closer.
Six patterns emerged. Not five. Not ten. Six.
Every single one of my top 50 Notes fit neatly into one of six formulas. The ones that flopped didn’t follow any of them. 2,000 Notes, and the answer was hiding in 6 structures the entire time.
So I turned those six formulas into 30 fill-in-the-blank templates. Five per formula. Each one ready to customize and post in under 2 minutes. No AI needed. No existing article to repurpose. Just fill in the blanks and hit publish.
Today, I’ll share with you my learnings and my templates.
Ready to grow with Notes?
The 6 Formulas Behind My Best Notes
Before I hand you the templates, you need to understand what makes each formula work. Because the templates aren't magic. They're shortcuts to structures your audience already responds to.
Here's what my data showed:
