The #1 Hidden Substack Tip to Get Your Newsletter Read
Did you know that some (or in my case LOTS) of your emails are not reaching your free subscribers?
I launched my Substack in May last year with no following at all. Just six months later, I became a Substack Bestseller and built an incredible community. If you're ready to start earning from your writing in 2025, let me show you the fast-track steps to get there.
Oh Open Rate - You give me sleepless nights 😴
When I started on Substack, I had great 30 days open rates.
45%
40%
35%
30%
You see the trend? The more I grew, the less people opened my newsletter.
Here is the thing: I want subscribers, that actually read what I write. In order to increase my open rate, I just recently deleted 200 “dead” subscribers from my list (you can read more about that here).
Well, spoiler alert, that did not really impact my opening rate a lot.
So I started thinking what else I could do in order to have people read my posts.
I started an experiment: I signed up with my private email to myself to see what the emails actually look like that I sent out to my free subscribers.
And what I found was pretty surprising.
If you’re looking to get paid for your words, here are some posts to help you achieve that:
Weekly Resource List:
A Chat with the Bestseller Brothers from the AI Break (80,000 Subscribers in 2 Years 🤯) about Substack Growth
Rui Sousa and his twin brother Luis Sousa joined my for today’s LIVE session and it was packed with lots of value (spoiler, even for me - I learned so much today!).
The two write the The AI Break, a successful AI newsletter that they catapulted to an unbelievable 80,000 subscribers within just 2 years.
Here is what I discovered
Let’s not beat around the bush and get straight to the point:
I basically found out 2 things that went wrong.
Substack is buggy as shit. Half of the emails I sent out to my free subscribers simply would not arrive?! What the hell?!
If an email miraculously did find its way to me as a free subscriber, it would not end up where I expected it to be. In the promotion folder. Sigh.
Alright, well at least I got to the bottom of this.
Now I “only” had to figure out what I could do to avoid this.
And I actually came up with 2 work-arounds that work quite well.