The One Skill You Need To Know To Elevate Your Writing Career
Become a pro in it and see how your writing will change
Yesterday I realized something that would change my writing, and I am pretty sure, can help you with yours as well.
In the evening I was invited to speak at an online age-tech event.
If you have followed my journey, you know that I still have my startup running and this community of age-tech founders wanted to hear from me.
I am not the biggest fan of giving talks, somehow I always get quite nervous, even if it’s within a friendly setup. Don’t get me started on how nervous I get when I have to pitch to investors, it’s horrible. But well, that’s something you gotta get through when creating a startup.
Anyway, yesterday was a different talk.
They did not ask us to give a classical pitch with your mission, vision, market size, and competitors, telling why you invented fire and why your company is the best and only you can solve it. Ugh, I hate these things.
No, yesterday they asked us to share our journeys.
And that is so different from a pitch. Of course, you give a bit of reference of what your startup is working on, but then you move on to your journey.
Telling Your Story
You start sharing how things simply came about.
Your beginning, how did you get started
How do you shape your product/writing and find out what exactly to create
Your ups and downs of finding the right fit
Your troubles, e.g. with people and needing to let them go
Your uptime having found the right people to work with
Sharing how you found believers in your idea.
And while talking or writing about this, trust me, you will have so much to enjoy.
I surely did. Because I knew this was simply what we went through as a company within 2+ years.
I did not have to convince anyone.
And my audience was thankful for it. They learned something from the mistakes we made.
And asked at what point in time we knew how to make certain decisions.
It was actually fun.
And that brings me to writing and online storytelling.
If you stop trying to convince people of you, and simply tell your story, they will come.
They will feel that you can relate to them and their own struggles.
And you will connect over your own ups and downs.
Learn how to tell your story.
Brief Storytelling Instructions
You can follow a simple pattern for a good storytelling approach:
Opening Hook: Start with a connecting opening line
Share Your Problem: Describe your problem
Results: Share the insights you have had
Actionable Advice: Give instructions on how to reach it
With this short framework, you can turn your writing into great stories.
Try it out and let me know, how it goes.
This is great Claudia. Would love more information on what you consider an "opening hook"!
Isn't that a one time task/article? What after?