My Top 3 Tips for New Substackers and Aspiring Pros

If you want to start writing and earning from it, here are three things to help you get started

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My Top 3 Tips for New Substackers and Aspiring Pros

Recently, as my paid subscribers have started to pick up, I’ve had the pleasure of coaching many new folks here on Substack.

It’s been a rewarding experience, and I want to share the three main tips I always emphasize.

Whether you’re just starting out or looking to polish your skills, these insights can help you create an engaging publication.

Let’s jump right in.

1. Create Your Publication: Your Online Home

   1. First things first: I recommend to have your own publication. While it’s possible to write posts under just your name, having a dedicated publication feels more professional and gives you a clear identity. Plus, it allows you to access a dashboard with valuable insights, create a personalized homepage, and much more.

      If you don’t have a publication yet, no worries. Just go to your profile in the upper right corner, click on settings, and scroll down to where it says “Create Publication.” It’s super easy. Once you have that set up, you can even create multiple publications later on as your interests evolve.

   2. Organize with Sections and Tags: Now that you have your publication, let’s talk about sections and tags. These are essential tools for organizing your content.

      • Sections: These are like categories for your posts. They help you create distinct mailing lists for different topics, allowing subscribers to choose what they want to see. For example, if you write about travel, personal finance, and wellness, you could create separate sections for each. It gives your subscribers more control over their content and makes it easier for them to find what interests them. Plus, sections can appear as tabs on your homepage, enhancing navigation.

      • Tags: Tags are simpler and help categorize your posts but don’t offer the same level of customization. Think of tags as keywords that help organize articles under a shared theme. While they’re useful, they don’t provide the flexibility of sections, so use them to complement your organization.

      To set up sections and tags, just head to your dashboard and explore the settings. You can find tags under the website item and sections in it’s own category further down.

2. Creating Your Bios: Establish Credibility

   1. Personal Bio: This is your chance to share who you are and why you’re the right person to write about your chosen topics. Keep it brief but impactful. Mention what you do and add some proof—like how you’ve helped 1000 clients, been an online writer for 5 years, or generated $100k in revenue as a marketing guru. These details help build trust and establish your credibility.

   2. Publication Bio: This is where you can be specific about what your newsletter offers. How often will you send it out? What topics will you cover? What value can subscribers expect? For example, you might say, “Join my Friday newsletter for one actionable tip each week on marketing your business through online activities.” This clarity helps potential subscribers understand what they can gain by signing up.

3. Engage Through Notes and Posts: Tell Your Story

   1. Let’s dive into the heart of your publication: your notes and posts. Use your notes to bring readers along on your journey. Share personal anecdotes, behind-the-scenes thoughts, or little insights that add depth to your writing. This is where you connect on a more intimate level.

   2. When it comes to posts, storytelling is key. People love a good narrative, so make sure yours captivates them. Use appealing design elements to keep things visually engaging and easy to read. Incorporate your personal notes into your posts to create that sense of connection.

      And don’t forget about CTAs—calls to action. Encourage your readers to subscribe, but make it fun. Instead of just saying “Subscribe,” try something like “Join our amazing community” or “Let’s explore together”, A friendly approach makes all the difference.

If you don’t have these three parts covered yet, I recommend getting started with them.

They are a great foundation to begin with.

Later on, you can dive into more specifics and explore the more hidden features of Substack. I’ve written more about that here:

As always, trust the process and take the first step. Success on Substack takes time and effort, but it’ll be worth it in the end. 🧡

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