A Break-Down Of My Most Successful Posts On Substack

Funny enough, it's not what I expected

Credit - Midjourney

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Let’s Break This Down

First, we need to define what metrics matter most:

• New subscribers?

• Open rates?

• Paid subscribers?

• Comments/restacks?

In the beginning, what’s most important is new subscribers and paid subscribers. These are key to growing your audience and getting paid for your words. Plus, they tend to correlate, making them a great focus point to start with.

Here are my top 3 posts that brought me the most free subscribers and why they worked.

My Top 3 Posts for Gaining New Free Subscribers

The first one shares my personal experience and journey as a writer, online creator, and solopreneur this year. I packed all the ups and downs into one article, which resonated with my audience. I believe the catchy title also played a big role in sparking their interest.

The second article performed well because it revealed a Substack “hack” that many people don’t know about but find incredibly useful. I discovered this trick later in my Substack journey and decided to keep the post focused, sharing just one main learning, which readers seemed to appreciate.

The final post summarized my top 5 tips and learnings from over six months of using Substack. It was packed with actionable insights, and the odd-numbered title likely helped draw attention. At the time, my audience was actively looking for more Substack tips and tricks, making it even more relevant.

To summarize what worked:

1. Personal stories + a catchy title

2. One key takeaway per post

3. Tips and tricks + odd-numbered titles

In case you want to check them out, here are the posts:

• How I Went from 0 to a Life I Love in 6 Months with Writing and Creating

• The Ultimate Substack Tip For Writers To Know

• 5 Best Hidden Substack Tips You Should Not Miss

‼️ When it comes to paid subscribers, I realized something else worked. Something I only just discovered while writing this post.

Let’s jump in.

My Top 3 Posts That Attracted Paid Subscribers

Here are my top 3 articles that brought in the most paid subscribers and why they performed so well.