I Did One Thing Differently With My Last Post. Subscribers Almost Tripled.

It took 10 minutes, I always thought it was tacky, and my dashboard says it works.

Nine days ago I published a post about Notes. This morning I opened my dashboard for the usual check, looked at the subscriber number next to it, and put my coffee down.

24 new subscribers from that one post. My average across the last 21 is nine.

My first thought was that it must have gone semi-viral, reached way more people than usual. So I checked. 4,934 views, a little below my normal. Fewer people saw it than a regular post, and it still brought in almost three times the subscribers.

I know why, because I did it on purpose.

Ten minutes of something I’d refused to do for two years because it always felt tacky to me. The writing had nothing to do with it.

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Right after the post went live, I messaged a handful of writer friends and asked them to restack it. A plain restack without an extra Note. And I told them I’d return the favor.

Then I looked at where those 24 subscribers came from.

The email did nothing. 3,910 views, zero new subscribers. Which makes sense as everyone reading the email subscribed already.

The app feed sent 240 views. Tiny next to the email numbers. The 240 views brought 16 of my 24 new subscribers. Which means that people who have not subscribed to me yet converted at 7%.

Of course, this all makes sense.

My email list can’t grow my email list. The people who haven’t found me yet are in the feed, not my email list.

And a restack from another writer is the shortest way in. Think about it: a writer with an established audience shares your post, they trust them and check it out. Easy as that.

This is how you can start, if you’d like to give it a go as well.

• Ask people who already know you.

• Keep it small: a plain restack is one tap and people say yes to one tap.

• Restack them back fast, before they have to remind you.

• Don’t do it for every post. Save it for the posts that matter.

So if you want to start, start there.

Restack three posts you loved this week. Then next time you publish something you can ask to return the favor.

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I put everything I actually use into the The Wander Wealth Playbook for paid members: the four systems, ten fill-in templates, and the workshop recordings.

Two years of building this newsletter into a 33,000+ audience, written down so you can skip the parts I got wrong. There were plenty.