Want To Connect More With Your Readers? Try My Simple Welcome Sequence

Make the most out of your first interactions

Every day I get messages like these. People thanking me for reaching out, for connecting, for being seen.

Substack is a place for human relations and if you want to be successful here, you have to be able to show up, be real, and connect.

Today, I’ll show you my welcome sequence to make sure that my subscribers stay with me, get the value they signed up for, and even convert to paid subscribers over time.

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Trying to grow your audience on Substack or turn your writing into income? You're not alone. And you don’t need to keep guessing.

What you need is a plan that actually works. For just $8/month, you’ll get access to my community of writers and direct support from me.

👉 Join us here: wanderwealth.substack.com/subscribe

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It’s All About This One Thing…

When you're online, whether writing, building an audience, or growing a community, there’s one thing that sits beneath it all:

Trust.

And yes, building trust takes time. But it can be supported by systems that help you build relationships. Your first email, message, or interaction sets the tone. Nowadays, people decide quickly whether to lean in or tune out.

Also, and I say that all the time, in times of AI, being human and connecting from one human being to another is your hidden superpower.

Finally, paid conversions start with trust. Before someone pays you, they need to trust you. And trust starts with how you show up right at the beginning.

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Start It The Right Way

#1 Welcome Email

When someone decides to subscribe to you, they will automatically get a welcome email sent out. Good news, you can adjust that welcome email first. Just go to your settings, and emails and click on edit “Welcome email to free subscribers”. In your welcome email, you want to give a

• Warm, personal greeting
  → Make the reader feel instantly appreciated and seen.

• Short intro to the newsletter
  → One-liner about what your newsletter is and why it’s worth their time.

• Clear expectations
  → How often they’ll hear from you and what kind of content they’ll get

• Popular or helpful links.
  → A favorite post, free resource, or a “Start here” guide to explore your work.

• Call-to-action for paid upgrade
  → Simple, friendly pitch for paid perks (bonus posts, community, Q&As, etc.).

• Link to upgrade
  → Make it easy to upgrade with a visible, clear CTA button or link.

• Tone and voice that reflects your brand
  → Let them feel your personality right away.

#2 Write a Chat Message

The second part of my welcome sequence is that I write a chat message to everyone signing up, basically welcoming them again and sharing some useful information. The trick here is not to make it too sales-y (some will always take it that way), but to introduce yourself and share valuable information for them.

There is this tool for this in case you’d like to write more automated messages and welcome all of your subscribers.

This is what a lot of my interactions on the 1:1 chat look like and I’m so happy about this. That brings me to the third part of the welcome sequence.

#3 Invite them to Your Group Chat

While having people talk with you 1:1 is great, you can only form a community if people come together to support each other. That’s why the third part of my welcome sequence is to invite them to the group chat of your publication.

You can do this via the 1:1 chat or even mention and link your group chat in the welcome email. By this, you make sure that people really come and visit your chat.

To get the link to your group chat, go to your chat, click the three dots in the upper right corner, and click copy link. You can also pin your own group chat or tell people to pin yours, so you stay on top of their minds in the chats.

I can recommend structuring your DM like this

• short intro to you/your story

• something valuable for your reader

• a link to your extra tools/products.

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Voilà! There you have a personal and high-converting (yet super simple) welcome sequence that will make sure to connect with your audience.

🚀 If you want direct feedback on your welcome sequence, I will review my paid subscribers sequence this Friday (watch out for the chat!).

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Seen my FREE subscriber chat? We help each other grow & connect.

If this was helpful, please leave a comment or restack. It really helps. 🧡