3 Actionable Tips To Be Seen On Substack
I use them daily
Someone recently asked me what actionable steps I’d recommend for newbies on Substack.
I thought about it and liked the advice I came up with, so I’m sharing it here because it might help you too.
It’s simple, easy to try, and can make you more visible. 💡
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3 Actionable Tips That I Would Recommend To Everyone on Substack
When I first started on Substack, I had no idea what I was doing.
Like many newbies, I was feeling my way through the settings, staring at a blank page and wondering what to write, hoping that people would magically find my work and take an interest in it. Spoiler alert: they didn't.
It wasn’t until I developed a few key strategies that things started to click.
These weren’t about hacking the algorithm or trying to be someone I’m not. They were about showing up as myself and building connections. 🧡
Let me share the 3 strategies that worked for me and might just help you if you’re starting out too.
1. Create Value in Your Newsletters, Build Trust Through Notes
From day one, I focused on creating newsletters that offered value.
Whether it was tips, insights, or personal stories, I wanted my readers to walk away with something useful. But it took me a while to find out that newsletters alone aren’t enough to build trust. At least for me that didn’t work. Luckily, notes became more and more trendy this year.
I used Notes to show up regularly, share quick thoughts, and comment on other people’s ideas.
It is less formal than a newsletter and feels more like an ongoing conversation. Trust doesn’t happen overnight, but if you’re consistent, it grows.
My key tip:
Use your newsletter to create value
Use notes to create trust
2. Use Notes to Share Your Experience, Lessons, and Stories
Substack is a platform, yes, but it’s also a place for people.
Readers don’t just want polished, magazine-perfect articles. They want to know you.
Why are you here?
What brought you to Substack?
Why do you write?
I found that sharing my own journey, both the successes and the struggles, resonated deeply with my audience.
I used Notes to talk about lessons I’d learned, mistakes I’d made, and little victories along the way.
It made me relatable and gave readers a reason to join my journey.
3. Use Chat to Build Connections, One Message at a Time
In the beginning, I didn’t fully understand the power of Substack’s chat feature.
But one day, I decided to message a few of my readers directly, just to thank them for subscribing, and ask what they hoped to get out of the newsletter.
The responses were great. People like the personal touch it creates.
As my community grew, I shifted to group chats, which created a space where readers could interact with me and each other. It’s amazing how much stronger a community feels when there’s real dialogue happening.
I honestly use these 3 steps every single day and it helps me be motivated by connecting with readers on a more personal level.
If I had to start again from 0, I would do exactly this.
Let’s summarise this
Create value in your newsletters, create trust through Notes
Use Notes to share your experience, lessons, and stories
Use the chat to talk to people directly. 1:1 at first and later on you can make use of your group chat.
Hope this helps & as always, trust your process.
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Thanks for sharing. I'm posting my first entry today and I'm a little lost but this was super helpful.
Love this - thanks Claudia!
Clear, concise actionable tips to help us build community and provide value to our subscribers.